Your cart

Your cart is empty

ICONIC RED

ICONIC RED

Strong, bright and powerful. Red is a colour that attracts attention. For us red has a special meaning as it is the iconic colour of our brand. Red is the pop of colour in our design and logo, it highlights our rich history and heritage, and even mirrors the presence of red in the Swiss flag.


28 Results

Wall clock, 25 cm, red kitchen clock, A990.CLOCK.11SBC, Front view
Wall clock, 25 cm, red kitchen clock, A990.CLOCK.11SBC, Mood image of the clock on the wall
Bestseller

Red Wall clock, 25 cm

£179.00

Unit price
per 

Classic, 40mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30360.16SBBV, Front view
Classic, 40mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30360.16SBBV, Person mit Armbanduhr am Handgelenk
Bestseller

Classic, Black Vegan Grape Leather, 40 mm

£229.00

Unit price
per 

Classic, 30mm, stainless steel polished Case Material and black vegan grape leather strap, A658.30323.11SBBV, Front view
Classic, 30mm, stainless steel polished Case Material and black vegan grape leather strap, A658.30323.11SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan Grape Leather, 30 mm

£199.00

Unit price
per 

Classic, 30mm, stainless steel brushed Case Material and black vegan grape leather strap, A658.30323.16SBBV, Front view
Classic, 30mm, stainless steel brushed Case Material and black vegan grape leather strap, A658.30323.16SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan grape leather, 30 mm

£199.00

Unit price
per 

Table clock, 250mm, stop2go WiFi Clock, MSM.25S11, front view
Table clock, 250mm, stop2go WiFi Clock, MSM.25S11,  Mood image

stop2go WiFi Wall Clock, 25 cm

£255.00

Unit price
per 

Classic, 30mm, stainless steel brushed Case Material and black vegan grape leather strap, A658.30323.16OMV, Front view
Classic, 30mm, stainless steel brushed Case Material and black vegan grape leather strap, A658.30323.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan grape leather, 30 mm

£199.00

Unit price
per 

Wall Clock, 40 cm, silver kitchen clock, A995.CLOCK.16SBB, Front view
Wall Clock, 40 cm, silver kitchen clock, A995.CLOCK.16SBB, Mood image of the clock on the wall
Bestseller

Silver Coloured Wall Clock, 40 cm

£359.00

Unit price
per 

evo2, 30 mm, red vegan grape leather watch, MSE.30210.LCV, Front view
evo2, 30 mm, red vegan grape leather watch, MSE.30210.LCV, Mood image with wrist watch worn

evo2, Red vegan grape leather, 30 mm

£249.00

Unit price
per 

Wall clock, 25 cm, black kitchen clock, A990.CLOCK.64SBB, Front view
Wall clock, 25 cm, black kitchen clock, A990.CLOCK.64SBB, Mood image of the clock on the wall

Black Wall clock, 25 cm

£179.00

Unit price
per 

Classic, 36mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30314.16SBBV, Front view
Classic, 36mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30314.16SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan Grape Leather, 36 mm

£199.00

Unit price
per 

Classic, 36mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30314.16OMV, Front view
Classic, 36mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30314.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan Grape Leather, 36 mm

£199.00

Unit price
per 

Classic, 40mm, stainless steel polished Case Material and brown vegan grape leather strap, A660.30360.11SBGV, Front view
Classic, 40mm, stainless steel polished Case Material and brown vegan grape leather strap, A660.30360.11SBGV, Person mit Armbanduhr am Handgelenk
Sold out

Classic, Brown Vegan Grape Leather, 40 mm

£229.00

Unit price
per 

Wall clock, 25 cm, silver kitchen clock, A990.CLOCK.16SBB, Front view
Wall clock, 25 cm, silver kitchen clock, A990.CLOCK.16SBB, Mood image of the clock on the wall
Bestseller

Silver Coloured Wall clock, 25 cm

£179.00

Unit price
per 

Classic, 40mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30314.16OMV, Front view
Classic, 40mm, stainless steel brushed Case Material and black vegan grape leather strap, A660.30360.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black Vegan Grape Leather, 40 mm

£229.00

Unit price
per 

Table clock, travel alarm, 50 mm, MSM.64410, Front view
Table clock, travel alarm, 50 mm, MSM.64410, Mood image with table alarm clock

Silver Coloured Table and Alarm clock, 5 cm

£179.00

Unit price
per 

Classic, 30mm, brown vegan grape leather strap, A658.30323.11SBGV, Front view
Classic, 30mm, brown vegan grape leather strap, A658.30323.11SBGV, Person mit Armbanduhr am Handgelenk

Classic, Brown Vegan Leather, 30 mm

£199.00

Unit price
per 

Story of the Red Second Hand


As you step onto any Swiss station platform, in the middle of all the busy activity, the countdown is evident: from afar, you can discern the 45 seconds remaining until the hand reaches twelve, marking the departure of the train. This iconic feature of Swiss railway station clocks has stood as a design staple for decades. In the context of railway operations, red signified a crucial message: stop. With its 2 second stop when it reaches 12 o'clock, the Official Swiss Railways Clock ingeniously incorporated this historical association, ensuring that railway passengers were not only informed of the time but also compelled to pause and reflect in a moment of stillness. With the red second hand fixed in place; the train remained safely stationed until the designated departure time. Thus, the red hue of the second hand transcends mere aesthetics, embodying a legacy of functionality, safety, and the timeless elegance of Swiss craftsmanship.

Designer's Vision


In 1944, Hans Hilfiker, a visionary at SBB, crafted the SBB station clock, with its iconic red second hand resembling the trowel of station dispatchers. This design prioritized readability and legibility, essential for both passengers and station staff. In 1986, this design seamlessly transitioned from the station platform to the wrist, as we introduced the first Official Swiss Railways Station wristwatch.